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Create a new mission statement for the company merck

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Reference no: EM131177955

Create a new mission statement for the company Merck:

  • A new mission statement (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components:
  • Customers: Who are the firm's customers?
  • Products or services: What are the firm's major products or services?
  • Markets: Geographically, where does the firm compete?
  • Technology: Is the firm technologically current?
  • Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
  • Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
  • Self-concept: What is the firm's distinctive competence or major competitive advantage?
  • Concern for public image: Is the firm responsive to social, community, and environmental concerns?
  • Concern for employees: Are employees a valuable asset of the firm?

Reference no: EM131177955

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