Reference no: EM13968276
As stated in your textbook, "branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines."
For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you've selected.
Guided Response: Respond to at least two of your peers with an evaluation of their selected company's brand identity, as conveyed through the mood board. Do you agree with your peer's interpretation of the company's brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board?
|
Evidence to support the big bang theory model
: Assignment Title: The Big Bang Theory and Objective: Present evidence to support the Big Bang theory model
|
|
What method does tootsie roll use to value its inventory
: Calculate the fixed asset turnover, the accounts receivable turnover, and the inventory turnover. The formula for fixed asset turnover is Net income divided by net fixed assets. Explain each turnover.
|
|
What depreciation methods did the company use
: Calculate the fixed asset turnover, the accounts receivable turnover, and the inventory turnover. The formula for fixed asset turnover is Net income divided by net fixed assets. Explain each turnover.
|
|
Example of firm that you believe represents these values
: Reflect on the new rules of marketing by Parise, Guinan, and Weinberg. Why are these important? And provide an example of a firm that you believe represents these values.
|
|
Create a mood board that visually conveys its brand identity
: For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements
|
|
What are the arguments for abortion and against abortion
: Moral Decision Making: Thinking Ethically Perhaps one of the most heated debates in healthcare ethics centers around the topic of abortion. Both the ethics and the legality of partial-birth abortions have been scrutinized in recent years. What are th..
|
|
What internal effectiveness factor largest catalyst particle
: When considering mass transfer in this porous sphere scenario, there are several regions to consider. Draw and label these for a spherical particle. Assume that Da
|
|
Legally required to pay the additional amount
: Jim Bowie owns a lot in Starr County and wants to build a house according to a certain set of plans and specifications. He solicits bids from three building contractors as follows: George Kimbell bids $ 175,000; Green Jameson bids $170,000; and, Davy..
|
|
In the context of single period inventory management
: Direct Air operates a 300 seat jet from Toledo to Myrtle Beach, SC once a week. Cancellation distribution is normal with mean 30 and s.d. 8. A vacant seat in the jet is considered to cost $600 for the airline. What is the cost of shortage (in the con..
|