Reference no: EM132939367

Create a email for one scenario. Make sure you have the proper components: To: From: Subject: etc.

Ensure that your response to the scenario includes the following communication criteria:

• Positive and Tactful Tone
• Contemporary Language
• Clear, Concise and Comprehensive Communication

In addition to the above criteria, you are responsible to determine the correct organizational pattern for your chosen scenario as well as ensuring the readability of your message: this includes the grammar and spelling as well as how the message appears on the screen. Thus, be sure you are familiar with the tools available to you in the toolbar of the textbox. If you need some assistance about the tools, you can ask me. 

Use the title line as a subject line of your e-mail response and any of the tools available in the toolbar to help format your message accordingly.

As a communication subject, grammar and spelling can have a great impact on the evaluation. Please ensure that your e-mail message is free of grammar and spelling errors. 

You may use any resource available, such as the textbook, online tools, credible internet sites and any additional yet relevant information (that you can make up) to help you compose your message. If you use information from the Internet, be sure you cite the source in your message. 

• For the past five years, you have successfully run your own ad agency. While the majority of your clients are major clothing retailers such as H&M and ZARA, you have also donated your time, effort and resources to develop the ad campaign for Dove's Social Mission. Recently, you have been approached by Jeffery Luzor from Abercrombie & Fitch. Due to your exceptional reputation in selling clothes, Abercrombie & Fitch wants your company to develop an ad campaign that reflects their company values and target market toward the "cool kids". However, due to the recent comments by its CEO Mike Jeffries regarding its target market, the limited size options it offers to its female customers, and the recent extension of Jeffries' contract as CEO, you feel that a business relationship with Abercrombie & Fitch would conflict with your company values and your client relationships. Write an e-mail response to Jeffery Luzor refusing the request to develop an ad campaign. Ensure that your refusal also maintains goodwill.
• Starbucks has selected your company to develop an ad campaign for their new line of coffees, Starbucks Reserve Coffee. In one week, you need to produce a presentation that highlights the ad strategy. After conducting some online research on the Internet and the company's website, you need specific information about the selection process of the beans, the specific qualities of the soil in which they grow, and the process of the roasting, all of which ensures that it meets the criteria of the line. Your director has provided "Joe Kaphay" as the contact at Starbucks for the information you seek. Write an e-mail to Joe Kaphay requesting the information you need to develop a compelling presentation.