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Assignment: Ads and Consumer Promotions
This assignment will assess the competency 3. Explore Ethics, Corporate Social Responsibility and Customer Communication.
It seems as if many times a year a business or organization is attempting to create an ad campaign or promotion to draw in more customers. For this assignment pretend that you are asked by your marketing director to write a report on ad campaigns and promotions.
Using the article or articles you found in the learning activity about a companies ad campaign or promotional efforts, along with Chapter 16 of the textbook, write a report answering the following questions:
Provide your report in a word document with standard formatting either single or double spaced in 12 point Times New Roman font. Use proper spelling, grammar, and punctuation. Your report should be between 250 and 1000 words long, longer reports will be accepted so feel free to go over the minimum.
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The program should have a function named calculateRetail that receives the wholesale cost and the markup percentage as arguments and returns the retail price of the item.
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