Reference no: EM133431540

Case Scenario: You manage a local chain restaurant that is known for its burgers. The restaurant is located on the corner of a major intersection in a suburban neighborhood. There are many choices in the area for a cheap meal that is family friendly. With so many options available, you want to be sure that you remain competitive. As a result, you recently decided to make a few changes to the menu. You added quite a few new items and took away a few that weren't so popular.

Questions:

Step 1 - Contrast the two different types of data found in the ratings and reviews and how both will be used in your analysis.
Step 2 - Describe the research method and measurement scale you will be using to interpret the ratings and reviews. Be sure to include an analysis of the method, and why it is appropriate in this case.
Step 3- Illustrate your coding process by displaying a table with the values ascribed to your qualitative data.
Step 4 - Explain whether you applied mean, median, or mode values to your quantitative data. Include a description why your choice best reflects the overall customer rating of your restaurant, what the value is, and a projection of where you would like the rating to be in 6 months.
Step 5 - Create a table, chart, or graph using Excel that shows your qualitative research results and identify the top two customer concerns to be addressed. Also, include the area where customers are most satisfied. Be sure to add the graph in the appropriate place in the Word document.
Step 6 - Write two recommendations to address customer concerns.