Contrast the nature of the business market structure

Reference no: EM131702288

Write about 500 words.

Compare and contrast the nature of the business market structure and demand relative to consumer market structure and demand for a specific P&G product (p. 165).

For the same product, discuss the differences in the types of decisions and the decision process for business and consumer markets (pp. 165-166).

This case covers the various members of a P&G Customer Business Development team. For a P&G corporate client, illustrate how the different roles of the buying center might interact with that CBD team. Be specific (167-168).

Discuss some ways that P&G’s CBD structure is more effective than a single sales rep (no specific section in chapter).

Why have P&G’s competitors not been able to duplicate its customer relationship strategy (no specific section in chapter)?

Will P&G’s divestment of 100 brands pay off? Why or why not (no specific section in chapter)?

Reference no: EM131702288

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