Consumer choice plays pivotal role in healthcare marketing

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How to response to this discussion using the reference provided? Consumer choice plays a pivotal role in healthcare marketing, as it empowers individuals to evaluate and select services that align with their personal preferences, financial constraints, and expectations for quality. In the context of medical tourism, the stakes are even higher. Patients are often traveling internationally for procedures, requiring greater assurance in the provider's credibility, safety standards, and logistical support. Thus, the marketing strategy must directly address these concerns while reinforcing trust and transparency. Medical tourism consumers typically prioritize several key decision-making factors: clinical quality, provider accreditation, physician expertise, affordability, and the availability of specialized procedures. Additionally, non-clinical considerations such as ease of travel, customer service, and post-treatment care coordination significantly influence their choices. Social media marketing has emerged as a particularly effective tool in this domain. It enables providers to build brand awareness, share patient experiences, and engage with prospective clients in real time. The study by Khan and Khalid (2022) highlights how providers leveraging social media were more successful in fostering customer intimacy, encouraging engagement, and collecting valuable insights into consumer behavior. These components-intimacy, involvement, interaction, and feedback-are essential in.

Reference no: EM133876809

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