Construct a business plan on allocated business industry

Reference no: EM131045752

Your PROJECT must not be less than 1500 words and not more than 2000 words.

Choose one topic from the list below.

Please use at least 5 sources (journals, textbooks and websites). Provide statistical data to validate your discussions.

Specific instructions:
- Cover page with Project Titles, Student name: Student ID Number, your Professor's name and Submission Date.
- Table of Contents
- Executive Summary
- Proper introduction
- Body of the Project
- Conclusions
- Recommendations
- Proper Referencing according to APA(read uploaded APA Preferences file)

Construct a business plan on allocated business industry according to given guidelines.

Sample Business Plan for Reference:

Executive Summary

AL Fareej restaurant unlike a traditional Arabic restaurant provides a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. AL Fareej is the answer to an increasing demand.

The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations, and (3) wants entertainment with its dining experience.

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. AL Fareej does this by being the only Arabic traditional concept that features for one low price and top quality food.

The financing was required to begin work on kitchen design, architectural plans, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. Additional financing needs to be secured for the two subsequent units anticipated in July, Year 2 and January, Year 3. Our positive cash flow helps to offset some of this burden.

AL Fareej provides its customers with a value driven, entertaining dining experience. A unique, mid-scale, innovative environment is required to provide the customers with an atmosphere that induces Arabic food lovers to bring family and friends to dine and socialize.

Objectives

Al Freej traditional restaurant objectives include:
- Maintaining tight controls on quality, costs and operations
- Achieve sales target of each month.
- Stay as a local restaurant with excellent food and service.
- Averaging sales between 1,000,000-1,500,000Dhs per year.
- Receiving orders for large quantities and parties.

Mission
Al Freej strives to be the premier traditional Arabic restaurant in the local marketplace. We want our guests to have the total experience when visiting Al Freej. Not only will our guests receive a great meal, they also be provided with a fun atmosphere. We are doing unique things that sets us apart from the competition. We want the dining experience to be as pleasing to the senses as it is to the palate.
Our main focus is serving quality food at a great value. We feature a large selection of freshly-prepared food, most in full view of our guests.

Customer satisfaction is paramount. When approached by a customer with a request, our motto is, "Yes is the answer; what is the question?" We strive for broad appeal. We want to be the restaurant of choice for everyone: families and singles, young and old, male or female.

Employee welfare is equally important to our success. All are treated fairly with the utmost respect. We want our employees to feel a part of the success of Al Freej. Happy employees make happy guests.

We combine menu variety, atmosphere, ambiance, and friendly staff to create a sense of "place" in order to reach our goal of over-all value in the dining/entertainment experience.

Keys to Success

The keys to the success of Al Fareej Traditional Arabic Restaurant are:

1. The creation of a unique, innovative, entertaining, mid-scale atmosphere that differentiate us from the competition.

2. Execution of our primary goal to serve nothing but the highest quality food at unbelievably low prices in a clean, fun environment. We must deliver on this pledge 100% of the time, without exception.

3. Controlling costs at all times, in all areas.

4. Hiring the best people available, training, motivating and encouraging them, and thereby retaining the friendliest, most efficient staff possible.

Company Summary

- Entertaining surroundings
- Quality food
- Attractive Value Meals
- Variety, variety, variety
- Friendly atmosphere and employees.

Reference no: EM131045752

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