Conducting decade-futures look into pharmaceutical industry

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Why is the Oxford method ideal for conducting a decade-futures look into the pharmaceutical industry:

(pharmaceutical manufacturers develop prescription and over-the-counter products that are used to prevent or treat illnesses in humans or animals. Name-brand drugs and medication have patent protection. This industry does not include nutritional supplement or cosmetics manufacturers. In 2020 the industry size was $205 billion in revenue (Kennedy, 2021, 32541a).

Reference no: EM133268830

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