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Multi-Attribute Model Assignment
Researchers asked students to rate the importance (7 most important, 1 least important) of different attributes of local restaurants. Then, they asked them to rate multiple restaurants on those attributes (7 best, 1 worst). Below is the results they got after averaging students’ ratings:
Attribute Importance Aloney’s Martin’s Typhoon Tavern
Variety of Dishes 2 2 4 5 4
Fast Service 3 5 3 2 6
Friendly Service 5 6 7 5 4
Quality of Food 6 3 5 7 5
Atmosphere 7 5 3 7 4
Compute multi-attribute score for each restaurant. Show your work.
How could Martin’s improve its multi-attribute score? How about Tavern?
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