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Problem - Profitability Analysis
Ashley Enterprises reports the following information on its income statement:
Net sales - $300,000
Administrative expenses - $20,000
Cost of goods sold - 170,000
Other income - 15,000
Selling expenses - 50,000
Other expense - 10,000
Required - Compute Ashley's gross profit percentage and return on sales ratio. Explain what each ratio tells us about Ashley's performance. Ashley is planning to add a new product and expects net sales to be $32,000 and cost of goods to be $26,000. No other income or expenses are expected to change. How will this affect Ashley's gross profit percentage and return on sales ratio? What do you advise regarding the new product offering?
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