Competitors in terms of introducing new products

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Apple Inc. seems to show up in most of the discussions we've had so far, so we will take this company as a case in point this week and analyze its corporate strategy.

Visit  Apple's corporate Web site. How would you characterize Apple's corporate strategy and what links, if any, exist among its businesses?

  • Could Apple's corporate strategy help explain why the company has outpaced its competitors in terms of introducing new products?
  • Industry analysts recently showed concerns over the growth of Apple's iPhone business line (you can read the referenced Wall Street Journal article by directly searching for "Can Apple keep up its growth spurt?" using your search engine. For some reason the embedded hyperlink only allowed partial access to the article). The sales of Mac computers have been declining, and Apple's revenue model is highly dependent on the iPhone. Do you find this to be a challenge for Apple?
  • What are some industries that Apple may consider entering in the future? Explain how consistent these new businesses would be with their existing portfolio.

Reference no: EM132446231

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