Competitive advantage in relation to promotional strategy

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Reference no: EM132186392

1. What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.

2. Discuss the AIDA concept and its relationship to the promotional mix

3. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.

4. At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.

5. What forms of consumer sales promotion might induce impulse purchases? What forms of sales promotion are more effective at persuading consumers to switch brands?

6. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?

Reference no: EM132186392

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