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1. Discuss the AIDA concept and its relationship to the promotional mix
2. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
3. At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.
4. What forms of consumer sales promotion might induce impulse purchases? What forms of sales promotion are more effective at persuading consumers to switch brands?
5. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
Why is pricing so important to the marketing manager?
Friendly Medical Center, an urban, nonprofit, 450-bed rehabilitation hospital, began to see a significant decline in admissions.
Which of the following is true of compensatory damages
Identify the Final Research Paper topic. What influenced you to make this choice. Describe your rationale for selecting that topic in relation to your academic and career pursuits.
Paula Shoemaker produces a weekly stock market report for an exclusive readership. She normally sells 3,000 reports per week, and 70% of the time her sales range from 2,850 to 3,150. The report costs Paula $25 to produce, but Paula is able to sell re..
Theresa hired Contractor to construct a large office building. Theresa's duty to pay Contractor was conditioned on receipt of a statement from her architect.
A firm is allowed to make decisions on a purely economic basis. However, the courts have said that where salary is a proxy for age, salary may not be used in order to determine retention. This is an extremely difficult issue and one which always serv..
Identify the issues management needs to address. Give particular attention to the topics you have studied in the themes and readings for this module.
Imagine that you have just been hired to organize a new speaker series at Vaughn college to serve its students. Your boss is it's VP marketing and you're the first employee in the team. Your team budget is $50.000 this year. This your first day at th..
Develop a linear program that PhotoTech can use to determine how many units of each battery pack to produce at each plant in order to minimize the total production and shipping cost associated with the new contract.
A sports nutrition company is examining whether a new high-performance sports drink should be added to its product line.
How could managers use increased worker flexibility and diligence to increase the competitiveness of their manufacturing sites? What would you recommend?
In your own words, discuss the impact that your appearance and voice have on relationships. What are the important things to consider regarding your appearance? What key areas of your voice quality should you work on as part of your personal and prof..
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