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Question - Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist, laptop bags and facemasks. The company's Web site allows customers to design their own size, color, and fabric bags and face masks with specific features and accessories; then the company sews the bags and face masks to the customers' specifications.
a. Visit the company's Web site and custom design a bag. Compare the quoted price with a bag of similar quality and features at a local store (Provide the detail of local store you visited). Explain whether you think the Timbuk2 bag is a good value.
b. Why would Timbuk2 be able to produce custom-made messenger bags for almost the same cost as mass-produced ones?
c. Would you expect the quality of the custom-produced messenger bags to be higher or lower than the mass-produced ones? Discuss the rationale for your answer. Why would the custom-made messenger bags show a high profit margin?
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