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Compare the marketing strategies for each company

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Reference no: EM132677521

In application of the concepts learned in this course, you will research two global business-to-business companies of your choice that are in the same industry.

Introduction of Global B2B Companies: Introduce each of the B2B companies (two total), including a brief overview of their products and their respective target markets.

Marketing Strategies: Compare the marketing strategies for each company, including their corporate strategies, business-level strategies, and functional strategies.

Business Model Components: Compare the customer interface, core strategy, strategic resources, and value network for each company with a global perspective. This should include a competitive analysis chart that minimally includes both companies.

Reference no: EM132677521

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