Reference no: EM132681212

Option : New Market Launch (Paper or Presentation)

You are the leader of a team that has been tasked with deciding whether to launch their company's top-selling product in a new geographical market. Factors to consider include the new market's demographics, the company's financial stability, production capabilities, and the available methods of distribution, to name a few. While the decision contains elements of both programmed and non-programmed decisions, which best describes the nature of the decision as a whole? Create a flowchart illustrating the steps you would follow and the processes you would use to arrive at an effective team decision. What questions would you as the leader ask along the way? How would the final decision be made? Use available resources to support the steps and processes you propose.