Communicate strategy for unleashing the firm creativity

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Company NewCo has hired you to advise its senior management on how to communicate a strategy for unleashing the firm’s creativity. You have eight weeks to put your recommendations together, which will be on the agenda of the company’s next Leadership Retreat. Fortunately for NewCo, you have just completed a course on this very subject. After thinking about it for a while, you thought you should structure your project using material from the course you just completed, augmented by some additional research. Your assignment this week is to define the environment for creativity and innovation at NewCo. How creative is the company? Is there an inherent capacity for creativity in this company? Lay out the environment that you will set about improving over the course of this project. Answer must be 2 pages long.

Reference no: EM132163837

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