Common type of environmental scanning process involves

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1. The most common type of environmental scanning process involves both internal and external factors. These factors are frequently categorized as a strengths, weaknesses, opportunities, and threats (SWOT) analysis. What other scanning tools are there available to the organization? How are they used in strategic planning? Why would you select one of these over the SWOT analysis?

2. If you were to drive around a major metropolitan area and see an abundance of hospital billboards all touting each hospital's great care and then see a large number of hospital television advertisements at the hotel you're staying at that has similar themes, what era might you assume this hospital market is in with regard to the evolution of marketing? Production Promotional Sales.

Reference no: EM132242451

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