Cloud-based service for businesses

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Case Study Scenario

Question: SendGrid was founded in 2009 by three entrepreneurs through the famous TechStars accelerator program. It provides a cloud-based service for businesses to send marketing and transactional emails to their subscribers. The platform handles the backend processes involved in sending emails (for example, ISP monitoring and domain keys), while users interact with the easy parts.

In 2012, three years after its founding, SendGrid announced that it was working with 60,000 businesses and had sent over 45 billion emails. By 2017, the company was processing over 30 billion emails per month. Get online assignment help from Ph.D. experts!

By 2019, Twilio, a well-known cloud communication firm, paid $2 billion to acquire SendGrid, and the company was renamed Twilio SendGrid, a wholly owned subsidiary of Twilio. However, ever since Twilio acquired SendGrid, there has been an increase in complaints about slow response times and inadequate support from users.

Reference no: EM133875213

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