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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
Describe the main line of business of the company
Name four of the countries in which the company operates
Explain, in detail, the implementation of the 4P's marketing mix concept by the company
Describe any differences observed in the implementation of this concept, from one country to another
Show three issues that can deter high performance when outsourcing a project. Discuss ways that these issues can be reduced or eliminated ahead of time or during the project duration.
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