Certain level of innovation is involved

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Entrepreneurship generally means that a certain level of innovation is involved. This doesn't mean simply creating new products or services, but it can also be developing new ways of doing existing activities. Innovation is the process of creating, changing, experimenting, transforming, and revolutionizing. It is one of the key distinguishing characteristics of entrepreneurial ventures. IBM has a series of commercials where they are promoting its steps toward new innovation. They have adopted the slogan of "stop talking, start doing" throughout these ads. IBM has acknowledged in these ads that the process of coming up with new ideas and rethinking the way they process and structure things, all revolves around innovation. For this discussion, conduct research and identify a product or service that has taken on the idea of the importance of innovation through entrepreneurial ventures. Explain the product or service and their approach of utilizing innovation in their business strategy.

Reference no: EM131147974


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