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Determine each of the following approaches that a business firm could use to gather information about competition.
1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate
The business firm should try to get useful information about competitors by:_____careful study of trade journals_____wiretapping the telephone of competitors_____posing as a potential customer to competitors_____getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids_____buying competitors' products and taking them appart_____hiring management consultants who have worked for competitors_____rewarding competitors' employees for useful "tips"_____questioning competitors' customers and/or suppliers_____buying and analyzing competitors' garbage_____advertising and interviewing for nonexistent jobs_____taking public tours of competitors' facilities_____releasing false information about the company in order to confuse competitors_____questioning competitors' technical people at trade shows and conferences_____hiring key people away from competitors_____analyzing competitors' labor union contracts_____having employees date persons who work for competitors_____studying aerial photographs of competitors' facilities
After marking each of the proceding approaches, indicate why any 5, 4, 3, 2, 1, why you thought these acts were either appropriate or inappropriate.
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