Discuss the information asymmetry the adverse

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Reference no: EM1352775

Soft selling occurs when a buyer is skeptical of the quality or usefulness of a product or service. For example, suppose you're trying to sell a company a new accounting system that will reduce costs by 10%. Instead of asking for a price,you offer to give them the product in exchange for 50% of their cost savings. Discuss the information asymmetry, the adverse selection problem,and why soft selling is a successful signal.

Reference no: EM1352775

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