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PROBLEM - Dover Company manufactures cell phones and plans to develop a new model with a feature (aptly named Don't Drink and Dial) that prevents the phone from dialing an owner-defined list of phone numbers between the hours of midnight and 6:00 AM. The new phone model has a target price of $380. Management requires a 25% profit on new product revenues. The overall research and development costs are expected to total $3,000,000. Annual sales volume is expected to average 120,000 phones over an expected life cycle of 5 years. Annual fixed overhead plus fixed selling and administrative costs are expected to total $500,000.
A. Calculate the target variable cost per unit.
B. Based on your answer in part A and assuming that expected variable costs per unit are as follows:
Direct materials $175
Direct labor 20
Variable Overhead 75
Variable Selling 3% commission on sales
Would Dover Company agree to develop, manufacture, and sell this product? Support your response with calculations.
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