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Calculate the regression equation to predict sales

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Reference no: EM133025177

Question - Fenesio, the marketing executive of ABC ltd. is concerned about the sales behaviour of his product. He realizes that there are many factors that might help explain sales but believes that advertising and prices are the major determinants. He has collected the following data:

Sales in units 33 61 70 82 17 24

Advertising (No. of adverts) 3 6 10 13 9 6

Prices (ksh.) 125 115 140 130 145 140

Required -

a) Calculate the regression equation to predict sales from advertising and price.

b) If advertising is 15 and price is ksh. 142, how many units would be sold?

Reference no: EM133025177

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