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Stickco sells hockey sticks for $90, incurs variable costs of $50 per stick and has fixed costs of $35,000. Last year they sold 1,000 sticks. They are considering a 30% price decrease to move or sell more sticks. Assuming all the variable and fixed costs remain the same: (a) How many sticks do they need to sell to simply breakeven?
(b) What was their profit if they did sell 1,000 sticks?
(c) How much of a sales increase (%BE) would they need in order to generate the same profit, if they lower the price by 30%?
(d) Calculate the minimum unit change in sales volume to maintain the same amount of profitability (BE).
Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..
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