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Question - Marple Associates is a consulting firm that specializes in information systems for construction and landscaping companies. The firm has two offices--one in Houston and one in Dallas. The firm classifies the direct costs of consulting jobs as variable costs. A segmented contribution format income statement for the company's most recent year is given below:
Office
Total Company
Houston
Dallas
Sales
$750,000
100.00%
$150,000
100%
$600,000
Variable Expenses
405,000
54
45,000
30
360,000
60
Contribution margin
345,000
46
105,000
70
240,000
40
Traceable fixed expenses
168,000
22.4
78,000
52
90,000
15
Office segment margin
177,000
23.6
$27,000
18%
25%
Common fixed espenses not traceable to offices
120,000
16
Net operating income
$57,000
7.60%
By how much would the company's net operating income increase if Dallas increased its sales by $75,000 per year? Assume no change in cost behavior patterns.
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