Buying decisions major element in determining

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Reference no: EM13935733

Buying decisions are a major element in determining how to satisfy customers' needs more effectively than the competition. With this in mind, prepare a report for the Senior Buyer of JD Sports which

Evaluates the purchasing strategy
Critically discusses the selection and assortment choices
Sensibly suggests assortment variations and products for future purchase. The report should be 1500 words in length and be set out in the following way:
Title page
Contents page
Introduction
Purchasing strategy
Current selection and assortment
Future assortment variations and proposed products
Conclusions
References

The report is asking you to cover the purchasing strategy, purchasing variables and the retail assortment plan, finishing with a forward focus for the retailer. Give enough attention to areas that will you will be specifically marked against: Marking Scheme Breadth and relevance of research Level of analysis/application of theory Conclusions (and recommendations) Clarity, structure, grammar, correct referencing 35% 35% 20 % 10%

Reference no: EM13935733

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