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Businesses handle those deemed to be vulnerable

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Reference no: EM13557484

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"?
How should businesses handle those deemed to be vulnerable?

Reference no: EM13557484

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