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Step - 1: Review this article from on line Business Week Section Business Exchange: Harness the Power of Marketing
https://www.businessweek.com/smallbiz/content/dec2006/sb20061213_753674.htm
Step - 2: Please prepare a brief summary of your findings and identify at least 3 key considerations in launching an effective product offering.
Evaluation Criteria: Contentt of the summary and identified 3 key considerations in launching an effective product offering, quality and depth of the 3 key considerations, overall clarity, grammar, presentation, and references (Use APA Style). It should not be exceeding 4 pages, one-sided, Arial font, font size 12, 1.5 Line spacing. For complete evaluation scheme, see the rubric attached herewith.
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