Business segments are related through common resources

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Reference no: EM132113723

1. Identify if and how Walt Disney Worlds various business segments are related through common resources, capabilities, and competences (list specific few)

2. Is one type of sales resistance (e.g., need, price) more difficult to handle than another (e.g., source, product, time)? Under what circumstances does a salesperson want sales resistance?

3. Secondary Brand Associations- This is all one question: Pick a brand (well-known brand) Evaluate how it leverages secondary associations. Can you think of any ways in which the brand could more effectively leverage secondary brand knowledge?

Reference no: EM132113723

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