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Your Task. On Twitter read a number of business-related messages from reputable organizations such as GM, Ford Motor Company, Kia Motors, Pepsi, or Coca-Cola. Look for apparent examples of successful customer-service interventions, promo- tional appeals, and special deals. Conversely, copy or make screenshots of conversations on Twitter that you deem unprofes- sional based on the principles discussed in this chapter.
Assume for the moment your firm has been retained by "Hooters" restaurant to do a new marketing campaign. Although Hooters is a well-known restaurant chain, its "image" is obviously different than that of "TGIF’s," etc. {Its demographics are such tha..
Will the offering need to be registered with the Securities and Exchange Commission (SEC) under the Securities Act of 1933? Explain.
You wish to analyze the pedestrian traffic that passes a given store in a major shopping center. You are interested in determining how many shoppers pass this store, and you would like to classify these shoppers on various relevant dimensions. What o..
Identify and describe four conditions which, if one or more is present, dictate that competitive bidding not be employed.
How many customers, on average, are waiting in line in front of each service desk?, How much time does a customer spend at the service desk (waiting plus service time)?
A firm is selling two products, chairs and bar stools, each at $60 per unit. Chairs have a variable cost of $30, and bar stools $25. Fixed cost for the firm is $21,000. what is the break-even point in dollars of sales? In units of chairs and bar stoo..
What is GE’s culture like? Is it a market oriented company? Is it harder to be a market oriented company if you are a giant such as GE? or easier? Does it appear GE has managed to preserve big-company advantages while eliminating big-company drawback..
you are considering opening a small doughnut shop in your hometown. research the process required to make doughnuts.
What international moral code, if any, is being violated by Security Bank of the American Continent?
Turbo Coolers Inc. builds cooling systems for industrial plants. A Type A cooler takes 80 W of power and can cool 18 liters of fluid per minute under the given conditions. A Type B cooler takes 100 W of power and can cool 60 liters of fluid per minut..
A manufacturer buys cardboard boxes from a supplier. The annual demand is 36000 boxes and is uniformly distributed. The boxes cost $4 each. The estimated order cost is $6, and the carrying cost rate is 30% per year. how many times a year are orders p..
Many people only entertain in their homes during November and December when their homes are decorated for the holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.
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