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How much does advertising impact market penetration? To assess the impact of advertising in the tobacco industry, a study looked at the amount of money spent on advertising a particular brand of cigarettes and brand preference among adolescents and adults. The data are shown below: (Source: Center for Disease Control Website).
Brand Advertising ($ millions) % Adolescents % Adults Marlboro 75 60 23.5 Camel 43 13.3 6.7 Newport 35 12.7 4.8 Kool 21 1.2 3.9 Winston 17 1.2 3.9 Benson & Hedges 4 1 3 Salem 3 0.3 2.5
a) Explore the possibility of a linear relation between advertising and brand preference for adults and for adolescent separately. Do there seem to be strong linear relationships, base on a scatter plot and the correlation?
b) Build linear models to represent the relation between advertising and brand preference for these two groups. What preferences would the models predict for advertising of $60 million?
c) Build nonlinear models to represent the relation between advertising and brand preference for these two groups, using the power function y = axB? what preference would the model predict for advertising of $60 million? What are the advantages and disadvantages of a nonlinear model for this relationship?
Choose three information assets that a typical organization has and evaluate for risk management purposes which vulnerability should be evaluated for additional controls first?
When we toss a fair coin, we expect that we get roughly half-and-half Hs and Ts. Of course, this might not happen in general: the question is, how bad can the difference get?
Believe or not digital dashboards can be found in automobiles. In fact, Mossberg (2010) wrote article titled, "Ford Drives Digital Dashboards to Next Level. Are drivers ready for this kind of technology?
See Supreme Court Rules for more information. If Winner's three guiding maxims were utilized, how would this influence social policy and debate regarding children and technology?
What is the speedup of the pipelined machine versus the single cycle machine assuming there are no stalls?What is the speedup of the pipelined machine versus the single cycle machine if the pipeline stalls 1 cycle for 30% of the instructions?
Customers for lunch arrive into a restaurant at Exponential rate of 10 per hour for seated service and at Exponential rate of 15 per hour for buffet. Simulate this problem for 8 hours using minutes as the basic time units.
Your plan requires two sections, one for deployment and another for ongoing operation after implementation. The vendor offers a contracting service for installation at $140 per hour.
Describe in scholarly detail the kinds of PC applications skills which important for working within a major organization? Also put yourself in the shoes of a manager and share your thoughts.
Terms architectural style, architectural pattern, and framework are frequently encountered in discussions of software architecture.
Create an incident-response policy that covers the development of incident-response team, disaster-recovery processes, and business-continuity planning.
Compute the average memory access time for load data reference in this new con?guration?
Identify three techniques that can be used to make project meetings more effective. How do face-to-face project meetings provide greater value than phone conferences and virtual meetings?
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