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Brief analysis of consumer perceptions

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Reference no: EM131010576

· Choosean organization form the following Industries:

- Health and fitness industry.

· This assignment is in report form with the following heading:

· Segway Inc. (SEGWAY-TWO WHEELS ELECTRIC VEHICLE): it is an innovative products unveiled December3, 2001 Segway produces an innovative product that should have significant market potential. Segway's lack of vision, a mission, and a marketing strategy have prevented Segway from being successful to date.

- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
- References Harvard style

Reference no: EM131010576

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