Brand stimulate today and in future

Assignment Help Basic Computer Science

Reference no: EM132604981

Part 1.

Choose one of your favorite brands, and respond to the following questions: What mental image should the brand stimulate today and in the future? In what product classes is the brand competing today? Could this change in the future? Explain.

Part 2.

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

Briefly introduce the company you have chosen.

Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.

Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.

In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.

Examine how these factors influence the promotional strategies of your chosen company.

Reference no: EM132604981

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