Born-global firm over traditional multinational firm

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Reference no: EM132264613

1. An organizational advantage of a born-global firm over a traditional multinational firm is it

a. is assured of a polycentric orientation from its inception.

b. can adopt a global organizational structure from the start and avoid disruptions of reorganizations.

c. has more experience in overseas markets.

d. can operate like an export department.

2. What are situations where an A/B test is not useful for marketers?

optimize landing pages

test call to actions

generate more leads

generate hypothesis to test

3. Which of the following statements regarding how to value a business is NOT? true?

A. The ultimate goal of company valuation is to arrive at a fair market value.

B. A business is worth what others are willing to pay for it.

C. A basic rule of thumb is that a business can be sold for about three to five times its annual net earnings.

D. An entrepreneur can estimate the value of a business by comparing it to similar businesses.

E. The value of a business is objective.

4. Which of the following is NOT a harvesting option for exiting a? business?

A. management buyout B. ?management-by-walking-around C. employee stock ownership plan D. initial public offering E. increase the free cash flow

5. A disadvantage of the? _____ harvesting strategy is that it takes a long time to complete

A. merger B. MBO C. ESOP D. acquisition E. increase the free cash flow

6. Suppose a company wants to expand its market? presence, but only has minimal capital available to invest. What option would you recommend based on what you have learned in this? chapter?

A. ?short-term organic growth B. franchising C. ?long-term organic growth D. merger E. acquisition

Reference no: EM132264613

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