Benefits of global marketing strategy

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Reference no: EM132225564

1. It is possible for companies to minimize exchange rate risk through ________.

producing only in one country for the global market

single sourcing

diversifying

production locations

global supplier networks

2. Benefits of a global marketing strategy, as compared to a local marketing strategy, include all of the following EXCEPT ________.

low variability in operations

greater economies of scale

easier to balance supply and demand

the ability to target market segments within countries

uniformity in distribution methods

3. An organization's reputation with regard to sustainability can be influenced by the sustainability reputation of its suppliers.

True

False

4. An organization following a sustainability strategy in its supply chain would prioritize its goals as follows: People, followed by Place, followed by Profit.

True

False

5. The Sustainable Agriculture Initiative (SAI) is a group of 50 organizations who share, at a precompetitive level, knowledge and initiatives to support the development and implementation of sustainable agriculture practices. The SAI can be best classified as a(n) ________ driver of sustainability.

mediation

enforcement

marketing-based

compliance

innovation

6. The sharing of point of sale data by retailers can reduce the need for a manufacturer to carry inventory.

True

False

7. New Balance Athletic Shoe Inc. is currently fighting against a Free Trade Agreement, arguing that the agreement will force the company to reduce employment in its US factories.

True

False

Reference no: EM132225564

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