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Case I - product Development
Questions-
1. Why is it so important for Caterpillar to develop new products on a regular basis?
2. Why is Caterpillar so careful to test-market its products prior to commercialization?
3. What are some of the benefits and risks of Caterpillar's line extensions?
Case II - Starbucks Refines the Customer Experience
1. In terms of situational influences and level of involvement, what are the benefits of mobile pay?
2. With Evolution Fresh, which psychological influences on consumer buying decision does Starbucks seem to be addressing?
3. Why would Starbucks want customers to know that it believes in social responsibility?
Explain E-Business Brainstorming and What e-Business strategies would you recommend Prehistoric Computers to adopt
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Marketing Plan For One Or More P and G Products
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you are to watch video 7 ups how brown got cool. you can view the video by going to the online learning center at
You should provide a conclusion that discusses the "take-aways" from the article. What was the most important lesson, insight, or advice you learned from the article
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