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Based on strategies for effective pricing

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Reference no: EM133333726

Question 1.

Based on the strategies for effective pricing, please match the following.

a. Sends a message of uniqueness or premium quality.
b. Uses a low price during the early stages.
c. Constantly matching or undercutting the prices.
d. Balances quality and price.
e. Charge high prices during a product's introductory stage.
f. Different prices for a single product or service

1. Value pricing
2. Prestige pricing
3. Penetration pricing
4. Skimming pricing
5. Meet-or-beat the competition
6. Variable pricing

Question 2.

Based on the methods of segmenting the market, please match the following.

a. location based.
b. based on values, lifestyle and personality.
c. regular customers, not regular customers, and loyal customers.
d. based on a variable such as age, gender, income.

1. Geographic
2. Demographic
3. Psychographic
4. Behavioral

Reference no: EM133333726

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