Australian wool industry, Australian Dairy farmers

Australian wool industry

Assignment Help Marketing Management

Reference no: EM13134024

• Choose an organization form the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- HSBC
- Bank of China
- Organic food
- Health and fitness industry
- Research industry (example CSIRO)
- Any non profit organization like Red cross or Salvation army
- Any small to medium size company in Australia

• Discussion on theory maximum 20%

• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations

• References Harvard style
• Research at least 3 to 4 academic articles on the topic #question..

Reference no: EM13134024

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Australian wool industry : Australian Dairy farmers - Hybrid car (choose one brand) - Australian wool industry

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