Article on marketing products internationally

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Reference no: EM132099755

The president of Bob’s Baked Bean Company (a regional marketed product) recently read an article on marketing products internationally. He is very excited and thinks that the company should launch a campaign immediately. He is considering Japan or China. A. Outline the environmental (i.e., uncontrollable) variables that should be explored. B. How might the present marketing mix be altered? C. A company can incorporate foreign sales into their strategic plan either accidentally or in a very planned manner. Starting at one end of this continuum and continuing to the other end, describe the approaches the firm can take in marketing internationally. Briefly address the advantages and disadvantages of each approach.

Reference no: EM132099755

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