Argument advocating for shared value approach to business

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Reference no: EM132208613

1. Porter and Kramer argue that some economic theories, especially those that examine externalities and profit-maximization constraints, include what mistaken assumption about business activity?

initiatives that maximize profit necessarily involve benefits without costs

initiatives that maximize profit necessarily involve costs without benefits

initiatives that create social value necessarily involve benefits without costs

initiatives that create social value necessarily involve costs without benefits

2. Which of the following is NOT one of the primary benefits included in authors' argument advocating for the shared value approach to business?

shared value initiatives expand opportunities for differentiation and cost control

shared value initiatives will likely assist a company to maximize its size

shared value initiatives can induce sustained commitment to creation of both conomic and social value

shared value initiatives can help business as an institution to repair damaged social legitimacy

3. Porter & Kramer developed the concept of shared value to overcome what important business problem?

loss of market share in recent decades

loss of business legitimacy in the eyes of the public in recent decades

increase in corporations' share of the national income in recent decades

increase in corporate profitability in recent decades

4. What provides a basis for strategy in economic competition?

market share

punctuated equilibrium

ecological competition

human intervention in the form of logic and creativity

5. According to Henderson, which of the following is probably the least valid indicator of business success?

accounting returns

market returns

market share

the firm's overall worth

6. Which of the following is an example of redefining productivity in value chain activities in a manner which creates shared value?

A restaurant chain sources raw materials from local farmers instead of distant corporate farms

A silicon chip manufacturer reduces the amount of water used in its manufacturing process

A bank develops a personal budgeting app for use by low-income customers

A phone manufacturer reduces the price of its phones to increase market share

Reference no: EM132208613

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