Annual campaign to increase membership

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Reference no: EM133972423

Question

The local park and recreation department is planning their annual campaign to increase membership. This year they are particularly interested in targeting family memberships. The director wants to ensure that worthwhile programs are available to families. As the exercise and fitness specialist, you have been asked to develop the Families Together and Active program. The primary goal of your program is to improve participants' performance and to foster positive attitudes toward physical activity. Present your program to the director. Use the theories of social influence to guide your response.

Reference no: EM133972423

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