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Announcement by general mills

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This is a question in Marketing.... Read the following announcement by General Mills and respond to the questions below -

https://blog.generalmills.com/2015/08/hefewheaties-taps-into-craft-beer-culture/?sf11876885=1

1.) Would you invest in this new product idea?

2.) Please explain the reason for your choice using only arguments related to marketing strategy (segmentation, targeting, positioning, and differentiation).

Reference no: EM131282463

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