Anchoring marketing analytics to strategy

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Reference no: EM132094937

Please write a 1-2 page paper about how companies are anchoring marketing analytics to strategy and how they are making better decisions using analytics. You may use other sources (please cite) if you would like to:

Using Marketing analytics to drive superior growth. Retrieved from: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/using-marketing-analytics-to-drive-superior-growth

Reference no: EM132094937

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