Reference no: EM133435671
Analyze and critique a real-life public health communication campaign, which is the "Know Your Risk" campaign by the American Diabetes Association (ADA) in office memo format (with "to," "from," "re," etc.), which must cover the following: health communication theory, practice strategies, audience dynamics, media channels, planning and implementation, and evaluation (if an evaluation was done).
Suggestions/Guidance:
Health Communication Theory
From the point of view of health communication theory, what did the campaign do successfully? What did it struggle with? Which theory or theories do you think the people who designed the campaign had in mind as they developed it? Do you think you would have done anything differently? Why or why not?
Practice Strategies
What practice strategies did the campaign implement, and were these strategies successful? What were the biggest benefits to their particular strategies, if any? Were there any drawbacks to selecting this approach compared to other potential strategies? What other strategies might have been successful? Do you think a different strategy would have been more suited?
Audience Dynamics
Describe the campaign's target audience. Why did the campaign focus on that audience? Was it the most appropriate audience for the message? How do you think they approached audience segmentation, and what do you think their thought process was?
Media Channels
What different media channels were selected for this campaign? Are some channels emphasized over others, and does the content differ between them? How so? Why do you think these decisions were made? Do you think there was anything they could/should have done differently in this regard?
Planning and Implementation
What kind of formative research do you think the people who designed the campaign did? What kind of planning model do you think they used? Do you think the choices they made were correct? Would you, as a team, have done anything differently? What choices would you have made?
Evaluation (if applicable)
If an evaluation was done on the campaign, you're analyzing/critiquing; what kind of a logic model did they use? What kind of strategy analysis? What methodology did they employ to conduct the evaluation? Do you see any flaws or biases in any of this? Do you agree or disagree with the conclusions they draw? Why?