Analysis of the key marketing and customer related factors

Assignment Help Business Management
Reference no: EM132231781

Disruptive Innovation Video Presentation

Assessment Description

You are required to review an organisation case study including information about the organisation's internal structure, market research techniques, and R&D methodology.

The case study will also include information regarding relevant regulation and economic conditions affecting the organisation. The case study will be shared in week 09.

You must then record a Disruptive Innovation Video Presentation reflecting on the organisation's capacity to innovate from the following perspectives:

A. Internal perspective

Prepare an analysis of the key internal structures impacting the organisation's innovative capacity and offer recommendations.

B. External perspective

Prepare an analysis of the key external factors impacting the organisation's innovative capacity and offer recommendations.

C. Marketing perspective

Prepare an analysis of the key marketing and customer related factors impacting the organisation's innovative capacity and offer recommendations.

D. Technology perspective

Prepare an analysis of the organisation's innovative processes and whether they enhance the organisation's innovative capacity and offer recommendations.

Important Points to consider

o The video recording should not exceed 15 minutes.

o Need to upload the supporting material to Turnitin. It can be,

– A script
– Powerpoint slide deck (with notes)
– A word document with key points

o Important to indicate references in the document that will be uploaded into Turnitin.

o You are not expected to research the industry mentioned in the case study. The focus should be on researching, analysing, and applying disruptive innovation related theories, concepts, and scholarly views.

o Concepts relevant for this assignment are in workshops 11 and 12.

o The recording link should be emailed to the workshop facilitator. Use any format and employ your creative skills to make the recording interesting.

o Study the attached assessment rubric carefully.

o Watch the assignment briefing webinar conducted by the Subject Coordinator - refer subject welcome message from the Coordinator for the date and time.

Attachment:- Assessment and Case Study.rar

Verified Expert

In this task, we have prepared a PPT on the topic "Dynamic Strategy and Disruptive innovation" for company FutureMed, which is one of the largest and listed companies in Australia. There were four perspectives of the company Internal Perspective, External Perspective, Marketing Perspective, and technological perspective. By seeing all the perspective we concluded that it has to move it's present operations to a new location for competing in the global market. It also improves the performance in disruptive innovation.

Reference no: EM132231781

Questions Cloud

What was your team most painful lost opportunity : What was your team's most painful lost opportunity? Describe what you would've done differently to have won the deal and what changes.
Describe in detail the main tactics to achieve renewals : Describe in detail the 3 main tactics to achieve renewals and increase the install base including your personal actions, processes, and team coaching activities
How do you build an excellent sales team : With this compensation model, how do you build an excellent sales team able to overachieve sales goals and beat quota targets? Provide 3 specific actions.
What is best coaching you have received from top management : What is the best coaching you've received from your top management in the past 2 years and how have you incorporated this in your current approach?
Analysis of the key marketing and customer related factors : MBA501 - Dynamic Strategy and Disruptive Innovation - Disruptive Innovation Video Presentation - Prepare an analysis of the key internal structures impacting
How does government regulation affect entry or exit of firms : How does government regulation affect the entry or exit of firms into the competitive market? There has been much discussion that government regulations hinder.
What knowledge do you hope to gain from an education : That knowledge calls, ultimately, for a life of service." What knowledge do you hope to gain from an education at Pepperdine and what will you do with it?
What would a carpenter do in a similar situation : Suppose, as an economist, you are asked to analyze an issue unlike anything you have ever done before. Also, suppose you do not have a specific model.
Identify all of the nash equilibria of the game : Identify all of the Nash Equilibria of the game given in C) by marking a single star in each box that is a Nash Equilibrium.

Reviews

len2231781

2/11/2019 3:07:09 AM

Organisation and Video presentation (7 marks) Organisation of the video, adherence to KBS referencing guidelines and structure of the document submitted Unstructured video presentation. Did not follow KBS referencing guidelines and the document submitted do not link with the recording. Reading from a script, using filler words, and unsuitable background The video is structured sufficiently but reading from a script, using too many filler words, and confusing/ unstructured sentences. Followed KBS referencing guide sufficiently. Reasonably professional approach to the recording. A sufficiently structured video recording. Followed KBS referencing guidelines well. Adhered to most of the video presenting conventions. Reading from a script. Professional approach to the recording. A well structured video recording that creates interest. Followed KBS referencing guidelines well. Professional and confident presentation. An interesting video recording that fully adheres to video recording and presentation conventions. The video can break the clutter. Followed KBS referencing guidelines well.

len2231781

2/11/2019 3:07:03 AM

Technology perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

len2231781

2/11/2019 3:06:56 AM

Marketing perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

len2231781

2/11/2019 3:06:44 AM

External perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

len2231781

2/11/2019 3:06:35 AM

Criteria Fail below 50% Pass 50% - 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85% Internal perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

len2231781

2/11/2019 3:06:27 AM

Hi There, I need help for assignment of Business Management. It is a video presentation. Please refer attached documents - "Assessment requirement" and " assessment case study". Please refer "MARKING RUBRICS" in Assessment Requirement and Please accurately address in assignment.Also, tack care of referencing, which is " Harvard referencing style", minimum of 15.

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd