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An understanding of the product life cycle,

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250 word minimum. By having an understanding of the product life cycle, business people can make savvy marketing choices. What is a popular item today that you've seen go through the product life cycle? Explain the characteristics for each phase of the product's life cycle. How can each phase of the life cycle impact the product's brand? You must use the text and at least one additional scholarly source. 

Reference no: EM13852257

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