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An industry with many competitors

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Reference no: EM13919411

Select an industry with many competitors.

Select two key variables that segment the competition.

  • Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
  • Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
  • Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation

Reference no: EM13919411

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